Bookkeeping that keeps up with a fast-moving team

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About:

Lotfi keeps Tapper running behind the scenes. As Business Operations lead, he builds the processes and infrastructure that let a lean team scale quickly, owning everything from finance and tooling to vendor relationships and internal workflows.

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‍Tapper is an adtech company helping performance marketing teams protect and improve the quality of their paid traffic. Its platform detects and blocks invalid clicks, bot activity and low-quality traffic across channels such as Google, Meta and TikTok, helping advertisers reduce wasted spend, improve conversion quality and lower acquisition costs.

Built for lean, fast-moving marketing teams, Tapper combines real-time traffic filtering, AI-driven signal quality and attribution intelligence so advertisers can understand which traffic is actually valuable and which activity is distorting campaign performance. The company works with brands and agencies that rely heavily on paid acquisition and need cleaner data feeding their advertising platforms.

CHALLENGES FACED

Getting the financial foundation right from day one.

Starting a company means starting a financial record from scratch. Without a structured process from the beginning, the books accumulate noise. Miscategorised transactions, missing entries, gaps that take weeks to untangle later.

No bandwidth for bookkeeping overhead.

At an early-stage startup, the team is spread thin. Lotfi and the leadership team needed the finance function to run in the background. Accurate, consistent, and not requiring constant attention to stay on track.

Needing numbers they could actually act on.

Decisions on runway, hiring, and spend all depend on having a reliable financial picture. Approximate numbers or a months-long lag between transactions and reports creates real operational risk for a fast-moving team.

SOLUTION

Tapper has been on Inkle since incorporation. The monthly bookkeeping plan means the books are reconciled, categorised, and delivered on a consistent cycle. The team does not need to manage the process or follow up to see where things stand.

"I never have to wonder whether the books are done. They arrive every month, they are accurate, and if I have a question I get an answer the same day."

- Lotfi Zazoun, Business Operations, Tapper

Because the process was set up correctly from day one, there was no backlog to clear and no historical mess to untangle. Every month builds cleanly on the last, which means the financial picture the team sees reflects what is actually happening in the business.

When questions come up on categorisation, on a specific transaction, or on what something means for their numbers, the team responds quickly. Lotfi has a direct line and has never had to chase for an update.

"The support is what sets it apart. Any time I have had a question, I get a clear answer fast. No back and forth, no waiting. It is just reliable."

- Lotfi Zazoun, Business Operations, Tapper

RESULTS

• Books delivered on time every month, with no intervention required from the team.
• Clean financial records from inception with no historical cleanup or categorisation backlog.
• Reliable numbers that support fast decisions on runway, spend, and hiring.
• Responsive support that resolves questions without creating additional back-and-forth.

"We move fast and we need our finances to keep up. Inkle does exactly that. The books are always clean, and we never have to think twice about the numbers behind our decisions."

- Nasser Oudjidane, Co-founder, Tapper