All terms

Intangible Assets

Non-physical assets with business value, such as patents and trademarks.

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Intangible assets are non-physical assets that hold economic value for a business. Unlike tangible assets such as machinery or property, they cannot be touched or seen, but they can be critically important to a company's competitive position and long-term value. Common examples include patents, trademarks, copyrights, brand recognition, customer relationships, and software.

In depth

Intangible assets are classified into two categories: definite-lived and indefinite-lived. Definite-lived intangibles, such as patents or licensing agreements, have a finite useful life and are amortized over that period, with the amortization expense recorded on the income statement. Indefinite-lived intangibles, such as trademarks or goodwill arising from an acquisition, are not amortized but are instead tested annually for impairment to ensure their carrying value on the balance sheet still reflects economic reality.


Intangible assets are increasingly central to modern business value, particularly in the technology, pharmaceutical, and consumer brand sectors where intellectual property and brand equity often dwarf physical assets in importance. However, they present unique accounting challenges. Internally developed intangibles, such as a brand built through years of marketing investment, are generally not recorded on the balance sheet under GAAP, meaning the balance sheet can significantly understate the true value of businesses whose worth is primarily driven by intellectual capital. This gap between book value and market value is one of the reasons why many knowledge-intensive companies trade at high multiples relative to their balance sheet figures.